An hour-long FITC Conversation between Daniel Schutzsmith (New York) and Robert L. Peters (Winnipeg) is now online. The two designers (presenters at FITC Toronto 2007) discuss professional practice and share their own practical experiences.
FITC (www.fitc.ca) is a Canadian company that produces engaging design and technology events that inspire, educate, and challenge the best new media designers and developers from around the globe. Established in 2002 by entrepreneurial new media guru Shawn Pucknell, the company has held successful events across both Canada and the United States and is expanding overseas. The FITC name was derived from the first show that was produced in 2002 called ‘Flash in the Can’—a reference to Adobe’s (previously Macromedia’s) Flash software, and CAN taken from Canada. This inaugural event focused strictly on Flash, but the scope of future events has broadened with the explosion of interactive media to include all platforms including mobile, installations, motion graphics and games.