Yoikes!
Sochi, Russia
A new race to the bottom (as regards identity design)? Unbelievably inadequate for a global event of this stature, methinks… and that’s almost all I have to say—very, very sad. View the official ceremony revealing the new brand here (don’t be fooled by the smoke and mirrors—do take a look at the actual visual “quality” of the logo itself).
:-|